Explore how creativity builds courage, confidence and connection. Creative Director and filmmaker Peter Bromfield joins Zak Sylvester to discuss finding meaning through making.

Overview

For many of us, creativity fades as life gets louder.

We stop drawing, building, playing, and in doing so, lose something deeper: the space to express who we are.

In this Beyond the Cage webinar, Peter Bromfield, Creative Director, filmmaker, and former musician, joins Zak Sylvester to explore how creativity can reconnect us to purpose, courage, and joy.

Through years leading creative teams and storytelling projects across film, music, and advertising, Peter has seen how the creative process builds confidence, empathy, and meaning, especially when life feels uncertain.

This is a conversation about rediscovering expression, about what it means to make rather than perform, and about how creativity helps us feel alive, connected, and human.

About the Conversation

Peter and Zak will revisit their creative journey together, from early collaborations at Kingston and HP, to powerful storytelling projects like “Everyday Heroes - Dele Alli meets Paul Seal” which helped draw awareness to the great work that UK Charity Special Effect has done to support all gamers to do what they love, no matter what they have gone through.

Together, they’ll discuss:

• How creativity and curiosity can build confidence and belonging.

• The role of play and experimentation in mental and emotional wellbeing.

• Why young men need spaces to create, not just compete.

• How creativity teaches collaboration, courage, and compassion, lessons that last long after the project ends.

This is a conversation about creativity as a way of living, learning, and understanding ourselves and others.

Why Attend

• Explore how creative expression can build confidence and connection in young people.

• Learn how storytelling and collaboration foster resilience and emotional intelligence.

• Discover practical ways to bring creativity and curiosity back into your own work, teaching, or parenting.

Join the conversation as part of our webinar series: Conversations That Matter, and rediscover the courage to create, and the meaning that comes from making something that matters.

Profile Summary

Peter Bromfield is a multi-disciplinary creative director, filmmaker, and musician whose career spans advertising, design, and storytelling.

He is currently Creative Director at Substance Global, where he leads large-scale creative campaigns for entertainment and brand clients.

Before entering the agency world, Peter’s path began in music, a creative outlet that shaped his storytelling voice and sense of emotional connection.

He later transitioned into brand storytelling, working across high-impact campaigns that merge creativity with empathy, including projects for HP, PlayStation, and Warner Bros.

At his core, Peter is a creative who believes in the human side of storytelling, how expression, play, and imagination can reconnect us to ourselves and to each other.

Conversations That Matter

Real stories. Honest reflection. Lessons that last.

Join Beyond the Cage ambassadors as they open up about purpose, identity, and growth, through conversations that truly matter.

Register Now

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