Privacy Policy

Last updated: 18 August 2025

This Privacy Policy explains how Beyond The Cage (“BTC”, “we”, “us”), part of EA5 Group Ltd, collects, stores, uses, and shares (‘processes’) your personal information when you engage with our services (“Services”), such as when you:

  • Visit our website at https://beyondthecage.co.uk or other websites operated by us that link to this Privacy Policy.

  • Enquire about or engage with our consulting, digital, or brand-building services.

  • Communicate with us via email, phone, social media, or other channels.

  • Attend events or in-person meetings hosted by us.

If you have any questions or concerns after reading this notice, please contact us at contact@ea5.com

1. Who We Are

Beyond The Cage is part of EA5 Group Ltd, a company registered in England and Wales.

EA5 Group is the data controller for personal data collected through this website and our related services.

2. Information We Collect

We may collect the following types of personal information:

  • Directly from you:

    • Name, email address, phone number, business or organisation details

    • Payment or billing information (if applicable)

    • Any information you choose to provide via forms, enquiries, or correspondence

  • Automatically:

    • IP address, browser type, device information, and website usage data

    • Cookies and tracking technologies (see Section 6)

3. How We Use Your Information

We process your information for the following purposes:

  • To provide and manage our services (e.g., website design, digital consulting, brand strategy)

  • To respond to your enquiries and manage client relationships

  • To send marketing communications (if you have opted in — you may unsubscribe at any time by clicking the link in our emails or contacting us directly)

  • To analyse website performance and improve user experience

  • To meet legal, regulatory, and contractual obligations

4. Legal Basis for Processing

We rely on the following lawful bases under the UK GDPR:

  • Consent – where you have opted in to receive marketing or cookies.

  • Contract – where processing is necessary to provide services you request.

  • Legal obligation – where processing is required to comply with the law.

  • Legitimate interests – for business operations, such as improving services and safeguarding security.

5. Sharing Your Information

We will never sell your data. We may share your information with trusted third parties who provide services that support our business operations, such as:

  • Website hosting and cloud storage

  • Analytics and performance tools

  • Email and communication platforms

  • Payment processors

  • Professional contractors engaged to deliver our services

All third parties are required to process your data securely and in compliance with UK GDPR.

6. Cookies & Tracking

Our website uses cookies and similar technologies to:

  • Ensure the website functions properly

  • Analyse visitor traffic and performance

  • Deliver relevant advertising (where applicable)

We will only use non-essential cookies (such as analytics and advertising) where you have provided consent via our cookie banner or settings. You can withdraw this consent at any time by adjusting your preferences or browser settings.

For more details about the types of cookies we use, their purposes, and how long they remain active, please see our Cookie Policy.

7. Data Retention

We retain personal data only for as long as necessary to:

  • Deliver services and maintain our business relationship

  • Meet legal or regulatory requirements (for example, tax and accounting laws require us to retain certain information for up to 6 years)

  • Resolve disputes

Enquiry information is generally held for up to 2 years, client data for the duration of our engagement plus 6 years, and marketing data until you withdraw consent. Data not required will be securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data (“right to be forgotten”)

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time (where consent is the basis of processing)

To exercise your rights, contact us at contact@ea5.com.

If you are not satisfied with how we handle your data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we are unlawfully processing your personal data. You can contact the ICO at www.ico.org.uk or by calling 0303 123 1113.

9. Data Security

We implement appropriate technical and organisational measures to protect your information, including encryption, access controls, and staff training.

However, no electronic transmission or storage is 100% secure. While we take steps to protect your data, we cannot guarantee absolute security.

10. International Transfers

Some of our trusted service providers are located outside the UK, meaning your personal data may be transferred internationally (for example, to the United States for cloud hosting, analytics, or email services).

Where this happens, we ensure your information remains protected by safeguards such as UK Government adequacy decisions or UK-approved Standard Contractual Clauses.

If you would like more details about international transfers and the safeguards we use, please contact us at contact@ea5.com.

11. Children’s Privacy

Our services are not directed at individuals under the age of 16, and we do not knowingly collect data from them.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last updated” date.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

EA5 Group Ltd (Beyond The Cage)

71–75 Shelton Street, Covent Garden

London, United Kingdom, WC2H 9JQ

Email: contact@ea5.com