Discover how we transformed Shay Walsh MMA through brand strategy, digital systems, community initiatives, and a powerful short film, driving growth, retention and real-world impact.

Key Outcomes

1. Brand Book & New Website

Aligned all branding to create an integrated digital marketing strategy. This allowed us to build, design and launch a professional, high-converting website that elevated brand presence, streamlined the customer journey, and enabled online payments.

2. Membership Restructuring

Reshaped membership tiers and pricing to reflect the gym’s value, improve retention, and drive predictable monthly revenue growth.

3. Bespoke Projects: Documentary & Community Premiere

Produced and premiered A Journey to Greatness, a powerful short film honouring Shay’s life story — strengthening community connection and inspiring heartfelt responses from around the world.

4. Event Management: The Great Reopening

Orchestrated a high-impact community relaunch event that re-energised the member base, attracted new signups, and became a cultural milestone for the gym.

5. Operational Efficiency

Implemented digital systems for onboarding, payments, and member management — saving time, streamlining operations, and delivering a more professional, seamless member experience.

6. MP Recognition

Secured the gym’s first-ever visit from a local MP, elevating its public profile and reinforcing its status as a recognised community pillar.

7. Established Apprenticeship Pathway

Launched a dedicated apprenticeship route to nurture local talent — supporting youth development, formalising career progression, and building long-term staffing capacity.

8. Community Initiative with Morecambe FC Foundation

Formed a new partnership to engage disadvantaged local youth through MMA and wellbeing programmes — expanding the gym’s social impact and strengthening its community reach.

9. New Merchandise Range

Launched a premium fightwear collection that embodies the Shay Walsh MMA brand’s legacy and identity — with a streamlined operating process and refined pricing strategy making merchandise sales significantly more profitable.

10. Google Review Growth

Increased verified 5-star Google reviews from 70 to 108, significantly boosting the gym’s online reputation and local SEO performance.