Cookie Policy
Last updated: 18 August 2025
Beyond The Cage (“BTC”, “we”, “us”), part of EA5 Group Ltd, uses cookies and similar technologies on https://beyondthecage.co.uk (the “Service”). This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies.
We will only set non-essential cookies (such as analytics and advertising) if you have given consent via our cookie banner. You can update your preferences at any time.
1. What Are Cookies?
Cookies are small pieces of text placed on your device when you visit a website. They are widely used to make websites work, improve functionality, and provide information to the owners of the site.
Cookies may be:
Session cookies – deleted when you close your browser.
Persistent cookies – remain until they expire or are deleted.
First-party cookies – set directly by our website.
Third-party cookies – set by services we use (e.g., analytics or advertising providers).
2. How We Use Cookies
We use cookies and similar technologies (such as pixels or local storage) for the following purposes:
Strictly necessary cookies
Enable essential functions of the website such as security, accessibility, and remembering your cookie preferences. These cannot be disabled.
Performance & analytics cookies
Collect information about how visitors use our website (e.g., which pages are visited most often) to help us improve performance and content.
Preferences (functionality) cookies
Allow the website to remember your preferences, such as language or region, to provide a more personalised experience.
Advertising & targeting cookies
Used to deliver relevant advertising and measure the effectiveness of campaigns. These may be set by us or by third parties (e.g., Google, Meta).
We use both session and persistent cookies on the Service.
3. Cookies We Use
Below is a list of the main types of cookies we use. For a complete and up-to-date list of cookies in use, please check the cookie banner or the ‘Cookie Settings’ tool available on our website.
Cookie Type | Purpose | Duration | Example Provider |
|---|---|---|---|
Strictly necessary | Enables core site functionality | Session / persistent | Our website |
Analytics | Tracks usage and site performance | Up to 2 years | Google Analytics |
Functionality | Remembers preferences | Up to 1 year | Our website |
Advertising | Used to show you relevant advertising across platforms (only with your consent) | Up to 2 years (varies by provider) | Google / Meta |
4. Your Choices
When you visit our website, you will be asked to set your cookie preferences via our cookie banner. You can update these at any time by revisiting the banner through the ‘Cookie Settings’ link in the footer.
You can:
Accept all cookies
Reject all non-essential cookies
Manage your preferences by category
Most web browsers allow you to manage your cookie preferences directly. You can also control cookies at any time by changing your browser settings:
Please note: if you block or delete cookies, some features of our site may not function correctly.
5. More Information
You can learn more about cookies at:
For details on how we process personal data, please see our Privacy Policy.
6. Contact Us
If you have any questions about this Cookie Policy, please contact us at:
EA5 Group Ltd (Beyond The Cage)
71–75 Shelton Street, Covent Garden
London, United Kingdom, WC2H 9JQ
Email: contact@ea5.com