Key Outcomes
1. Brand Book & New Website
Aligned all branding to create an integrated digital marketing strategy. This allowed us to build, design and launch a professional, high-converting website that elevated brand presence, streamlined the customer journey, and enabled online payments.
2. Membership Restructuring
Reshaped membership tiers and pricing to reflect the gym’s value, improve retention, and drive predictable monthly revenue growth.
3. Bespoke Projects: Documentary & Community Premiere
Produced and premiered A Journey to Greatness, a powerful short film honouring Shay’s life story — strengthening community connection and inspiring heartfelt responses from around the world.
4. Event Management: The Great Reopening
Orchestrated a high-impact community relaunch event that re-energised the member base, attracted new signups, and became a cultural milestone for the gym.
5. Operational Efficiency
Implemented digital systems for onboarding, payments, and member management — saving time, streamlining operations, and delivering a more professional, seamless member experience.
6. MP Recognition
Secured the gym’s first-ever visit from a local MP, elevating its public profile and reinforcing its status as a recognised community pillar.
7. Established Apprenticeship Pathway
Launched a dedicated apprenticeship route to nurture local talent — supporting youth development, formalising career progression, and building long-term staffing capacity.
8. Community Initiative with Morecambe FC Foundation
Formed a new partnership to engage disadvantaged local youth through MMA and wellbeing programmes — expanding the gym’s social impact and strengthening its community reach.
9. New Merchandise Range
Launched a premium fightwear collection that embodies the Shay Walsh MMA brand’s legacy and identity — with a streamlined operating process and refined pricing strategy making merchandise sales significantly more profitable.
10. Google Review Growth
Increased verified 5-star Google reviews from 70 to 108, significantly boosting the gym’s online reputation and local SEO performance.
