Key Outcomes

1. Digital Brand Strategy

Clarified brand voice, value proposition, and visual identity to unify all client-facing communications across digital, print, and social. Delivered a Strategic Visibility Plan designed to reach the client's target audience effectively across their range of products and services.

2. Luxury Website Design & Launch

Built a refined, responsive website designed for high-end buyers. The site showcases PCG's exclusive mandates, integrates paid funnel traffic, and supports SEO for prime property listings.

3. CMS Structure for Digital Campaigns

Developed templated CMS pages with structured SEO fields to support paid media campaigns and scale content creation with ease.

4. Paid Social Funnel Integration

Designed and connected a lead capture system that routes high-quality traffic from Instagram and Meta ads into a simplified enquiry flow, all without needing the website to be complete at launch.

5. Email & Form Automation Setup

Integrated form-based enquiry flows that notify PCG directly and provide automatic responses, enabling fast, discreet follow-up with prospective UHNW clients.

6. SEO Copywriting & On-Page Optimisation

Crafted compelling copy and metadata across the site, tailored to ultra-luxury property buyers in Super Prime London and the Caribbean.

7. Asset Positioning for Social Proof

Positioned key brand assets (PCG's track record, mandates, and press coverage) to build instant credibility with high-value clients.

8. Future-Proofed Digital Ecosystem

Built a scalable system to support PCG's ongoing property listings, email marketing, and international digital campaign growth.